About an hour ago, I got a random idea to start a clothing brand with my friend. Now, I have had urges in the past to start my own clothing brand but this summer seems like the best time to actually do it. I texted my friend Tony saying, hey we should start a clothing brand. I pitched him a couple ideas such as “Jax Hoffman”. This combines his last name with a similar shortened version “Jax” taken from my first name: Jackson. It sounds kind of catchy as well and I always thought Jax was a short and cool word / name. I already went to Fiverr and had someone start to make a logo for our brand.